You walk into the negotiation with a customer who already knows you.

"Nobody talks about us".

Your product is serious and your customers are loyal, yet the newspaper your market reads features the competitor you rate half as good. It happens because a brand and a manager without credibility and reputation make every negotiation harder.

Without a public voice, the buyer compares three suppliers knowing nothing about you, and you have to convince before you can sell.

Media silence raises the cost of every contact. If the market does not know you, prospects stay less loyal, because they have no reason to trust you beyond price.

When nobody names you, every negotiation starts from zero and you lose ground to whoever has built a solid reputation.

Who Deep Marketing's press office is for.

It is for whoever runs a serious company the market does not talk about, and pays for that silence at every negotiation. The cases that reach us most often:

• you sell B2B in a technical sector and outside the insiders' circle nobody knows you exist
• you are opening a location, launching a product or organising an event and you need people to talk about it
• in negotiations you always start from zero, because whoever receives you has never read your name
• you want to appear in the answers of ChatGPT, Gemini or Perplexity and you have found out they draw from the press

It is not for whoever wants a guaranteed number of placements: the journalist decides, and nobody can sell you publication volumes.

What changes when the press talks about you.

Being on the outlets transforms your authority. When a journalist writes about you, the trust is lent by the medium rather than bought with advertising. That process raises your brand equity and your brand's awareness among prospects.

A steady press office changes your relationship with the media. After a few months of activity, journalists start calling you for a technical opinion instead of you chasing space.

This method earns increasingly prestigious positions, TV and radio included, as happened with Serpac.

The article stays and keeps working for years. You can quote the placement on your website with the outlet's logo, something that with an advertorial is ethically questionable. That is how your customers get to know you through the sources they respect.

Your name comes out on the outlets your customers read.

What counts is where you appear, not how many lines. Serpac, a company specialised in certified packaging for dangerous goods, earned almost 300 placements on more than 160 outlets in four years, from Ansa and Adnkronos to La Stampa and Il Messaggero, up to TV and radio.

Arcster, a fertility centre in Mestre, appeared in its first month in Il Messaggero, Il Gazzettino and Corriere del Veneto, with three placements in print too.

We work through relationships built in newsrooms over years of finding the story and interviewing managers. We do not sell paid articles and we do not promise guaranteed placements, because the final decision always belongs to the journalist.

What we guarantee is the method: finding the theme, contact with the media and the frequency of the stories. To track every operation we use DM Intelligence, our analytics tool, which gives a preview of every placement, its estimated media value and the monthly trend.

What the visibility you earn is worth.

Measuring the impact of communication is hard because many sell feelings instead of data.

Ingegneria Italia, Italy's largest STEM community, earned 17 placements in ten days for an event organised with that notice, generating more than 34 thousand euros of equivalent space and a return of ten times the cost of the operation, with 3,000 people at the event.

Media value is the cost you would have paid to buy the same space as an advertorial, and it is neither revenue nor a lead. We use this measure to give a concrete figure to an activity that is often told by feel.

Every placement is archived in DM Intelligence, our analytics tool, with outlet, date, link and screenshot, so you have solid proof to bring to a tender.

How a placement is born.

The press release is only the last step of a complex process. We start by finding the story inside your company through interviews with the founder, the entrepreneur or the manager. This work of drawing out value serves to build a story worth telling.

Relationships built in newsrooms over years of work let the theme reach the right bylines. We follow the operation through to publication and, after the placement, we move on to the debrief and the preparation of the next strategy.

You are not buying a single press release, but a method that opens bigger doors over time.

The AIs look for you too, and they draw from the same places.

When ChatGPT, Gemini or Perplexity recommend a supplier, they do not read only your website. According to the Profound 2025 report, 85% of brand mentions across 21,311 cases analysed come from outlets, reviews and independent comparisons.

A placement on an authoritative outlet is the strongest signal you can send to an artificial intelligence model. Whoever works with a press office today is also doing SEO and GEO without knowing it.

How to buy.

We start with a 20-minute call to look at your assets. We go through the data, the stories and the people who like talking about your company, to find out whether there is a real story.

If there is nothing newsworthy, we tell you right away, before you have to invest resources.

You can choose to start with a minimum two-month operation for a launch, an opening or an event, then continue if the numbers convince you.

Our pact includes zero paid articles and a readable monthly report with the placements and their estimated media value. We do not hand your brand to interns, but to senior professionals who tell you whenever artificial intelligence touches a deliverable.