They find you on Google, and the AIs cite you.

"Our competitors show up on ChatGPT, we don't".

You asked ChatGPT or Gemini who they would recommend in your sector, and the name that came up belonged to a competitor. While classic search shifts towards AI-generated summaries, clicks are falling.

The problem is visibility told on opinions, where you are told you rank first on Google without anyone specifying the search or the city. GEO too, the work of getting cited inside generated answers, is sold as a magic formula without a measurement repeated over time.

The risk is that the competitor you rate half as good gets into the answers of the generative models, forcing you to pay for every single lead through paid campaigns. All of this happens because nobody measures citations on ChatGPT, Gemini and Perplexity.

We change that approach by measuring every week how often your name appears, in what position you sit and which sources the models use to cite you.

Who Deep Marketing SEO and GEO is for.

You want to be found without buying every click, on Google and inside generated answers.

• You asked ChatGPT who to recommend in your sector and a competitor came up.
• You live on paid campaigns and need traffic even when you switch them off.
• You sell B2B and your customers search with full questions, the kind the engines summarise.
• You have an SEO supplier who sends you an average position without telling you for which searches.

This method is not for anyone looking for a result in two weeks. Organic traffic and citations are built over months, while for immediate visibility the road is advertising.

What the engines look at when they recommend you, and what we measure about you.

The answer of a generative model comes from the sources the AI considers reliable, such as directories, articles in news outlets or independent rankings. Your website matters, but on its own it is not enough to get you cited in the summaries of ChatGPT or Gemini.

The strategy that holds is based on getting named by third parties, which is why press office and citation work are sold together.

For your business we set up constant monitoring on the questions your customers would really ask. Every week we test ChatGPT, Gemini and Perplexity to understand how often your name appears, in what position you sit and which sources the models use to cite you.

We use DM Intelligence, our analytics platform, to analyse the time series and define the month's decisions.

The pages the engines cite are the same ones Google rewards: they need a clear structure, an immediate answer in the first line and data with the source beside it. Loading speed matters too.

In the site tracking, traffic coming from AI engines is already a separate line next to Google.

How it went for those who did it.

Serpac, a specialist in packaging for dangerous goods, obtained more than 80,000 sessions on its website in the last twelve months. We generated almost 300 pieces of coverage across over 160 outlets in four years, which also feed the AI citations.

Entando, a software house, doubled its turnover.

The strategy rests on hard data: Profound 2025 found, across 21,311 mentions, that 85% of brand citations in the answers of generative models come from news outlets, reviews and independent comparisons. Whoever invests in press office today is doing GEO without knowing it.

These are our clients' results in their market; your starting point is measured with an audit.

How to buy.

We work on ongoing projects, because organic traffic and citations are built over months, and whoever promises results in two weeks is selling something else.

Our path starts with a free 20-minute call and an audit to understand where you stand on Google, on the three generative engines, who comes up in your place and with which sources.

If all you need is a technical push on the site, we close the job in a short intervention and you do not pay for an ongoing programme.

We avoid link building as an isolated service, because buying links without an editorial reason is the fastest way to get a penalty. We use artificial intelligence where it saves time, but we always tell you where AI touches a piece of content.

Data, sources and positions stay verified by hand, by us. Before the call, you can request our free AI Visibility Report to discover how the engines describe your company today.