They recognise you before the name, and they choose you.

"We need to redo the brand".

The company grows but the image stays behind. The sales rep is embarrassed to send an unprofessional PDF, and the website or the packaging look like they belong to two different companies.

One client put it this way: her "emerging brand" had to be "rightly recognised on the market".

The problem often comes from marketing by opinion, which takes the form of a restyling done on personal taste. The logo gets changed because someone in the company got bored of it, but every change throws away the memory your customers had built up.

That mistake forces you to compete on price alone. A brand really works when its signs stay consistent and recognisable over time, on every touchpoint.

Who Deep Marketing branding is for.

You sell well but get compared on price alone, because the market does not recognise you.

• You are launching a brand and want to start with an identity that can carry growth.
• You have a historic brand to evolve without throwing away what customers already recognise.
• The sales rep is embarrassed by the PDF they send, between a website and a packaging that do not match.
• You are entering a new market, abroad or in a higher price bracket.

From national monument to SME the method is the same. Duomo di Milano, PT Torino, MidaTicket and Noval Group have all been through here.

How we work.

We start with a free 20-minute call for a first-level diagnosis. Then comes a strategic workshop on positioning, market and competitors, to define a plan with stated deliverables and budget.

From that meeting your brand platform is born, made of values, promise and tone of voice. Only then do we build the assets, from the logo to the palette, all the way to the complete brand book.

Our method stands apart because the creative briefs rest on the evidence in Deep Advisor, our tool with almost 5,000 scientific findings, to secure memory and distinctiveness.

Visual production uses dm-composer, our platform built on thousands of winning references, alongside taste, which remains a human craft. The evidence is there so that a personal preference is never mistaken for a strategy.

A historic logo is almost never thrown away. The workshop is there to tell assets from habits, to evolve what needs evolving and keep what customers recognise.

How it went for those who did it.

The Veneranda Fabbrica del Duomo di Milano entrusted us with the rebranding of its international fundraising campaign. The Save the Saint campaign generated a 100,000-dollar grant from the NIAF.

We also worked for PT Torino, a tailoring house with over one million trousers sold in more than 40 countries, and for MidaTicket, taking care of the brand from the tickets for the Terrazze del Duomo to the billboard campaign.

The Branding & Advertising Agency of the Year 2024 award for Veneto comes from EU Business News. Alberto Caschili, entrepreneur, wrote it like this: "every page is consistent with the vision of my brand, no detail is accidental". You can browse other projects in our portfolio, from ISI Pools to CIM.

How to buy.

The project starts with a fixed scope and price, defined after the strategic workshop, so there are no surprises halfway through. You can choose a light visual identity or a complete brand book with the launch communication.

The logo is designed by our team, and we tell you with full transparency where artificial intelligence touches a deliverable.

At the end of the work you keep the source files, the brand book and the usage rules, ready to be used with any future supplier and with no lock-in.

We guarantee stated timelines and full organisation, making sure no junior is ever left alone in charge of your brand.