What we have achieved in 3 and a half years [by Francesco Galvani]

I am writing this post a little less than two years after the previous summary , especially for myself and my team. Always caught up in the interests of our clients and the work we love to death, we forget to look at the breadcrumbs we have left along the way and give ourselves solid pats on the back for what we have achieved, always putting ethics first , avoiding manipulation, agreements, advertising, and fluff.

Skin in the game?

And, in my case, risking lawsuits, attacks, warnings and obstructionism every day from the gurus and their followers that I fight so much to give my small contribution to the improvement of this country. Or at least to feel that I have done something useful in saving many good people from the destruction of their companies to the sound of the nonsense of Dan Kennedy and Al Ries.

It's sad to repeat but it's the truth: after the fluff gurus have dried up your budget with courses, consultancy, work from their pseudo-agencies, we can't do much. It's late. Any professional agency has its hands tied if you have a reputationally ruined brand, if you don't have money for advertising or strategy because they've swept everything away from you. We are bombarded weekly by entrepreneurs who hope we can help them get back on their feet. But it's late.

The meaning of showing your nails

This is why Deep Marketing must come first , my personal disclosure must come before the crumbling glitter of the gurus. Celebrating our successes can perhaps help us trust our words based on marketing science and data, instead of bullshit learned from some guru. People make decisions heuristically. And qualification based on the authoritativeness of results is a convenient heuristic .

So a summary of some significant elements about my agency and my guys.

Star Customers [2024-2025]

We have worked or started working with brands of the caliber of:

MIDA Ticket: Italian leader in online ticketing. First brand in ticketing for exhibitions, museums, galleries
De Angeli Prodotti: among the undisputed world leaders in smart and carbon electrical cables, with a very high level of research and development
Inside Pharmacy: European leader in high-profile pharmacy redesign
Se-cure Pharma: European (and not only) leader in products for menopause symptoms
Genertel: a well-known top-tier player in online insurance
Pont Packaging: European leader in plastic packaging
Passione Beauty: European leader in the nail sector
Olimpias: Benetton group, a huge industrial reality in the field of fabrics and yarns
Milan Cathedral: no explanations required ;-)
PT Torino: among the most appreciated Italian brands in the Italian bridge sector
Entando: According to Gartner, a company that leads Kubernetes technology
ISI Poos: European leader in swimming pool accessories

Branding & Advertising Agency of the Year - Veneto [2025]

Award recognized by the Italian Business Awards. Here is the source.

103x return on advertising investment [2024]

I am not aware of any other known case studies at this level of result, but ready to be proven wrong. In September 2024 (so NOT Black Friday) we achieved for one of our clients the result of ROAS 103x , that is, a return on investment of 103 times. 20 thousand euros invested, more than 2 million euros brought in sales from our advertising on Google Ads. Since many crafty detractors have questioned this data, we have both created a case study to analyze the details, and filed the evidence with a journalist as a third party.