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Marketing Academy.

Marketers Experience 2024 - (R)evolution: a journey into rebranding

The Marketers Experience, a pivotal event organized by the student association Marketers Club, returns to Venice with its 2024 edition entitled “(R)evolution.” This is the first of three major annual events that this association dedicates to the hottest topics in marketing, communication and management. The meeting will be held on December 3, 2024, at the striking Campus Economico San Giobbe of Ca' Foscari University in Venice, a place that combines tradition and innovation, perfectly reflecting the spirit of the event.


A Media Partnership to amplify the reach of an event that matters

Deep Marketing and Marketers Club are both visionary realities, from whose meeting great things can be born. Our agency represents a dynamic environment of growth and experience in marketing and communications, while Marketers Club a world of passion for these same disciplines.


That's why we are excited to announce the collaboration between these two entities, in the form of a Media Partnership: together, with the same dedication and goal, we work to bring “(R)evolution” to center stage.


Marketers Club is a contagious energy, one of the beating hearts of Italian marketing enthusiasts, capable of inspiring new ideas and connecting individuals. We at Deep Marketing share their vision and are proud to join them in amplifying their message, reaching more people and making a difference.


A nationally recognized association

The Marketers Club is not just a student association. Thanks to the quality of its initiatives and the impact it has generated on the academic and professional scene, it is now nationally recognized as a hub for students and professionals who are passionate about marketing. Each year, its events become a platform to delve into emerging trends, connect with industry experts and be inspired by success stories.


This year's edition will be no exception. “Marketers Experience 2024 - (R)evolution” promises to be a memorable day with distinguished guests, top-notch content and unique networking opportunities.


The central theme: rebranding

This year's focus will be on rebranding, a process that is as fascinating as it is complex and a real challenge for companies of all sizes. In an ever-changing world, where markets change at a dizzying pace and consumer expectations transform rapidly, rebranding becomes a crucial tool for staying competitive and relevant.


But what is rebranding really all about? It's not just a new logo or a color change-it's a strategic journey that involves every aspect of corporate identity. From the message a brand wants to communicate to the way it is perceived by the public, rebranding is an opportunity to evolve, strengthen ties with customers, and often completely revolutionize one's image.


people taking notes at a conference
The Marketers Experience promises to be a unique and unmissable event, as it has always been


A unique opportunity for learning

The Marketers Experience 2024 will be an unmissable opportunity to explore the world of rebranding through the eyes of experts who have experienced it firsthand. Big names from the corporate landscape will share their experiences, offering a detailed overview of this process: from the early stages of strategic planning to visual and narrative implementation.


Prominent figures from among the confirmed guests include:


  • Burberry, an iconic British luxury fashion brand that has managed to reinvent itself several times throughout its history, demonstrating how rebranding can be a powerful lever to win new generations of customers.

  • SSC Napoli, one of the most beloved soccer teams in Italy, which has recently embarked on a rebranding journey to strengthen its positioning on both a sporting and commercial level.

  • Marketing Arena, a leading Italian agency specializing in innovative strategies that put the client at the center of every project.


What to expect from the interventions

Each speaker will be tasked with delving into his or her own specific case study, analyzing the challenges faced in the rebranding process and the strategies adopted to overcome them, as well as the creative tools used to redefine brand identity and the results achieved, both in terms of growth and market impact.


It will be an exciting journey through success stories, full of valuable lessons for anyone who wants to better understand the world of marketing and communication.


Marketers Experience: an event designed for everyone

The Marketers Experience is not just an event for business professionals. It is designed for students, young entrepreneurs, marketing enthusiasts and anyone who wants to learn more about the dynamics that drive business success in the modern world. The combination of high-level content and an inspiring atmosphere makes this day a unique and engaging experience. It is meant to be an opportunity to be inspired and grow.


Why you can't miss

The event will kick off at 2:30 p.m. and last about four hours. Whether you are a student eager to expand your knowledge, a professional looking for new ideas, or an enthusiast curious about the dynamics of contemporary marketing, the Marketers Experience 2024 is an event you cannot miss.


How to participate

Participation in the event is free, but places are limited. It is therefore essential to register in advance to secure a spot. All registration information is available on the association's social channels.


Conclusion

The Marketers Experience 2024 - (R)evolution is not just an event, but a 360-degree experience combining education, inspiration and networking.It is an opportunity to look at the future of marketing with fresh eyes, explore the challenges of rebranding, and discover how great brands are responding to global market changes.


Don't miss this opportunity for personal and professional growth. Mark the date on your calendar, invite friends and colleagues, and get ready to experience an unforgettable day. The future of marketing awaits you in Venice, December 3, 2024.

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