Marketing Academy.

Buyer personas are dead. Here are the Modern approaches to understanding Customers

Increase Sales by 50% by Presenting Products for Benefits

Do you want to increase sales from smartphones? Science has the Answer

How to create a WPA, Worst Possible Advertising (by F. Galvani)

less is More? When to choose Minimal Packaging, and when not

Factors that increase price elasticity

The science of advertising: when to do it, for how long, and how to avoid disasters

Al Ries' 22 Laws of Marketing are NOT Science

Is reassurance or manipulation better to sell more?

Who is the best B2C Influencer?

How to build a strong brand by getting sales